My research interests lie in tobacco communication, tobacco product perceptions, risk perceptions, and use trends. I use mixed methods to: 1) study peoples’ existing beliefs and use patterns of various tobacco/nicotine products; 2) characterize the types and content of tobacco-related communications to which the public are exposed to; 3) study the potential impact of exposure to these communications on peoples’ tobacco-related attitudes, beliefs, and behaviors and (3) develop effective communications to improve public health. Much of my research is geared towards informing tobacco control policy, including FDA regulation of tobacco, and fits under the scope of tobacco regulatory science.