Julia Chen-Sankey, PhD, MPP, core member of the Institute for Nicotine & Tobacco Studies and Assistant Professor and an assistant professor in the department of health behavior, society and policy at the Rutgers School of Public Health—will share her research findings on young adults’ responses to various e-cigarette marketing features, alongside their perceptions and intentions related to e-cigarette use shaped by these promotional elements. She also will discuss the broader implications of these findings, highlighting opportunities for developing impactful policies and public health interventions aimed at reducing e­cigarette-related harms among young people.