Join us for a three-part webinar series that explores how to design and deliver effective public health communications campaigns related to addressing substance use disorders and overdose, drawing directly from the experiences of the HEALing Communities Study (HCS), a multi-state, community-driven effort to reduce overdose deaths in 66 communities across Kentucky, Massachusetts, New York, and Ohio. 

The goals of the campaign were to: 1) increase acceptability and demand for evidence-based practices (EBPs) to treat opioid misuse, opioid use disorder (OUD), and opioid overdose death; and 2) decrease stigma toward people who use opioids, OUD, and EBPs, especially the use of medications for OUD. HCS coalitions successfully implemented four main distinct campaigns tailored to local needs, which included campaigns that focused on:

• Obtaining and carrying naloxone

• Decreasing MOUD stigma

• Raising awareness of MOUD treatment

• Staying in MOUD treatment